Here are a few affordable marketing strategies for a house-based bakery business that will help you generate more customers.
Home-Based Bakery Marketing Tips
1) You ought to have an internet site along with a Facebook page. You will find free websites and Facebook is free of charge. Your site and Facebook page are the online brochures. You would like them to appear professional.
2) Join various cake-related groups on Facebook, LinkedIn and residential-based bakery business groups to be able to take advantage of information which has been shared.
3) All of your business card printing, brochures, fliers or any other ads must have a location that states “Corporate Accounts Welcome.” Should you offer online ordering or something like that special that sets your company aside from your competitors, it ought to be featured on all of your ads. For instance, if one makes dessert tables or small desserts, your materials should list that. Small desserts and dessert tables are hot at this time.)
4) Research the other bakeries in your town charge for corporate orders. Corporate orders can offer lots of contact with people you will possibly not otherwise meet. Call some of the medium/large companies in your town. Discover who manages ordering food for the organization. Obtain name/number so that as many details you are able to regarding their approaching occasions. Setup a scheduled appointment to satisfy together and produce a few examples of your desserts. Create a specific flyer (sales brochure) only for all of them with pictures and costs. If you want payment ahead of time, your sales brochure should list that. Offer the services you provide for their employees too. You might have specific delivery dates/occasions to that particular company. Apply certain of individuals small platters to place small cupcakes on in a variety of flavors (two or three), cookies or whatever you are selling. Take these trays around together with your corporate sales brochure on the top. Carry extra fliers or cards just in situation others request them.
5) Making use of your flyers (make certain they include appetizing searching pictures), visit various bridal shops, jewellery stores, salons, daycare facilities, restaurants (that do not sell desserts), and clubs or bars. Lots of occasions people locate a referral from the business they will use already, and you can function as the one they refer whenever questions are requested about cakes or desserts. People throw parties at bars and clubs constantly — you can find out if they might tell their clients in regards to you and order their desserts of your stuff for straight forward delivery for their party. In the salon, talk to the dog owner to find out if you can bring a tray of miniature cupcakes (inexpensive) in, and pass them out (throughout their busy here we are at more impact), together with your business card printing and flyers. This can be a magic formula to achieve many people in one location. Bridal shops and jewellery stores have occasions where your desserts might be featured and you can inquire if they’d permit you to leave flyers. Daycare facilities — parents sometimes generate desserts for his or her child’s birthday. You can let them know that the company can offer desserts for a set amount for his or her children and provide them various cake flavor/frosting options to select from. Produce a special flyer on their behalf with pictures, dessert options and costs. Once permission is offered, I would recommend that you simply exist at that time the mother and father get their children (or drop them if your schedule enables) and personally hands the flyers plus a small cupcake.
6) Ask your loved ones and buddies to assist. Family and buddies who work on medium to large companies may take your small cupcakes and fliers into work and tell their co-workers. Referrals are ideal for your company.
The most crucial factor is to get your products before people to enable them to taste your products and put orders of your stuff. Which should result in steady business for you personally.